Wednesday, January 14, 2015

#CAMPAIGN: adidas Originals brings the Superstar to the Street

Today’s mass marketing tactics and mega existences of ‘celebrities’ has lead to the superstar being corrupted, ambiguous and somewhat rudimentary. What it means to be a real superstar is almost obsolete because society has forgotten its true meaning. But not for long though.

adidas Originals is re-launching one of their most iconic shoes – the Superstar. First introduced in 1969, the shoe became an instant hit and saw itself move seamlessly between sport and sidewalks. The Superstar has seen great moments including the move from the basketball court to become the official footwear selection in the 80s New York hip-hop scene.

Now, through the launch of a 90 second film, directed by Karim Huu Do and featuring superstars Pharrell Williams, David Beckham and Damian Lillard, adidas Originals is bringing this iconic shoe back to question everyone’s current concept of the superstar.

It’s not about the number of views, likes or shares…
- Pharrell Williams

Whilst we all have our independent perspectives on superstardom, one thing’s for sure – the adidas Originals Superstar is a whole lot of stardom, proven through time.

Look out for the sneakers at an adidas Originals store near you. Dropping soon.

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