PUMA partners with alternative sportswear pioneers ICNY to infuse on
the new Faas 100 “Heartbreaker” running sneaker. Capitalizing on the expertise
of ICNY the runner features an all over reflective texture, designed
specifically so the wearer is able to shine even in the darkest hour.
ICNY
was developed after designer Mike Cherman was struck by a car whilst cycling.
Inspired by this event, ICNY was created with a goal of providing added safety
and increased visibility by using reflective materials on key areas of sport
apparel and accessories.
Utilizing
PUMA’s performance expertise and ICNY’s reflective technology, the Faas 100
“Heartbreaker” was born. The lightweight and breathable characteristics of the
Faas 100 is the perfect weapon for pounding the pavement, sprinting the streets
and tackling all terrain.
Its
crimson red armor, inspired by Valentine’s Day, summons the inner hero that
lives within all our hearts. Built for all runners who continue to push
themselves, limits and boundaries through the passion and love for sport.
In celebration and anticipation of the
PUMA x ICNY FAAS 100 shoe, ICNY releases a video showcasing the shoe in action.
The one-minute short film captures the athlete as readies himself and sets out
for an early morning run. Driven by passion, the protagonist disappears into
the dark, desolate, and wintry Brooklyn streets. Directed by Kellen Dengler,
the video highlights the hi-visibility reflectivity features of the
collaborative runner in its intended environment.
Watch the video here: http://bit.ly/faas100heartbreakervideo
The PUMA x ICNY FAAS 100
will retail for R1699. The sneakers can be found at PUMA SELECT stores in Cape
Town, Bree Street and Braamfontein, Johannesburg from 20 February.
#menswear #streetwear #sneakers
xx
No comments:
Post a Comment