Online shopping platform Spree recently launched and showcased their AW15 ideas for men of South Africa. Presented at the Cape Town Club, the event hosted an estimated 400 guests from across the country, including our very own Features Writer, Jabu Sopete. This is what she had to say about the event itself:
“Industry creatives, bloggers, photographers and influencers flocked into the Cape Town Club on Thursday night to witness the launch of Spree’s AW15 Collections.
The night also saw the introduction and launch of a new department, which specifically caters for men, called “The collective” by Spree
On arrival, we were presented with an A4 sized newspaper-like look book and map to help us navigate around the building. The printed guide provides a glimpse of Spree’s digital magazine, which was recently launched this year.
The venue, which was three floors up, featured an array of installations divided between various floors of the Herbet Baker designed building. The ground floor, showcased apparel from The Collective by Spree, first floor displayed Women’s collection and second floor, presented Menswear.
Spree menswear presented a fresh and trendy tastes of urban streetwear from sweat shorts over tights to gym wear and the return of biker jackets and reinvented quilted jackets. Among all the major streetwear brands featured in this category, was our very own successful SA street wear label, Head Honcho and Butan Wear.
Spree’s Fashion director, Chris Viljoen, spent the evening interacting with guests, taking them through the trends and collections, while still capturing the night’s moments with his go-pro device.”
- Words by Jabu Sopete
The Look Book
“As seen in the look book, Spree’s AW15 presentation for menswear predominantly plays it safe giving the everyday consumer the staples he is used to but in somewhat newer colourways and slightly trend-styled edits. We see with the introduction of revisited quilted jackets the brand’s attention to trend details. Other on-trend details include the sports luxe looks + sneaker combos with fitted trousers and fashion day shirts.
Overall, Spree presents a collection of items great for the winter wardrobe. Style savvy gents will easily adopt items and transform them to higher levels of fashion conscience by mixing them with tailored and custom-made garments. There are some ideal pieces, even I’m keen to get my hands on, including the three-button coat.”
- Words by Monde Mtsi
Spree’s AW15 menswear collection is available immediately on www.spree.co.za.
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