Tuesday, May 5, 2015

#PRESS_RELEASE: The Onitsuka Tiger Colorado Eighty-Five Turns 30

To commemorate the COLORADO EIGHTY-FIVE’s 30th anniversary, Onitsuka Tiger is taking it back to its roots.

One of the pioneer trail running shoes in the ASICS family, the COLORADO EIGHTY-FIVE was created in the '80s and launched in 1985 at the peak of the running boom. At the request of their customers, designer Hase-san created “a brand new shoe, which people could run on unpaved roads and in the mountains.” At the time, according to Hase-san, "nobody could imagine running on mountain roads in Japan."

The design of the COLORADO EIGHTY-FIVE was based on ULTIMATE and ENDURO models, which Hase-san improved upon. The shoe’s soles featured hexagonal studs for grip and durability, with additional rigid studs applied close to the outer edge of the sole for improved traction, maximum grip and ruggedness required for rocky runs. The COLORADO EIGHTY-FIVE also featured added stability courtesy of the hard heel wedge (rubber heel cap), and covering up the cup sole from toe to midsole provided extra strength to combat the great outdoors.

Colorado 85 - Perf Suede

Colorado 85 - Outback Nubuck

Colorado 85 - Outdoor Nubuck

The latest version of the COLORADO EIGHTY-FIVE retains all the elements of the original –3M reflective heel window, rubber heel cap for stability, blocked EVA midsole, aggressive outsole, comfort and flexibility – but will release in four, sun drenched, earth toned colourways – tabasco red, green, brown, blue – all featuring rich nubuck and premium suede.

Onitsuka Tiger celebrates Japanese craftsmanship and focuses on sophisticated design and luxury details and will retail for R1249.

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