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Tuesday, September 22, 2015


Global Sports Brand PUMA reunites with alternative sportswear pioneers ICNY this season for another exciting release the PUMA x ICNY IGNITE Ice Cream pack (R1 999) – an amalgamation of both brands’ vision, push for innovation and integration of sport into lifestyle.

The PUMA x ICNY IGNITE Ice Cream pack comes in two colourways inspired by ice cream flavours, chocolate chip cookie dough and mint chocolate chip. The upper is decked in full-colour 3M reflective material while the IGNITE foam outsole is dressed with black speckles that resemble chocolate chips and cookies. The breathable mesh upper keeps the temperature down even during the hottest summer days.

ICNY was developed after designer Mike Cherman was hit by a car while cycling - the New York brand was created to provide increased visibility and safety through the use of reflective materials on key areas of sporting apparel and accessories.

For this second collaboration, PUMA and ICNY chose the latest running franchise the IGNITE runner and embedded ICNY’s renowned DNA. IGNITE is one of PUMA’s most responsive running shoes ever, providing superior cushioning with the IGNITE Foam that disperses impact forces while delivering responsiveness and energy return for faster and longer runs. It’s the perfect profile to take on the cutting edge designs of ICNY.

PUMA x ICNY IGNITE Ice Cream can be found at PUMA SELECT stores in Cape Town, Bree Street and Johannesburg, Braamfontein exclusively from 15 September.

To find out more visit the SELECT blog (, or our Facebook page (; or call PUMA on 021 551 0832. Follow @PUMASouthAfrica and #PUMASelectZA to join the conversation.

Join the conversation: Twitter - @_renaissancemen | Instagram - @_renaissancemen | Facebook Page – Renaissance Men SA

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