Monday, February 22, 2016

#CAMPAIGN: Maxivive Presents MXVV – Sports Luxe for Nigeria

The popular urban wear fashion brand, Maxivive Nigeria has recently launched a diffusion line – MXVV NG. The line produces Nigeria’s first-ever sports luxe focused wear for the country and its surrounds. Putting together high-end fabrications with durable and practical aesthetics, MXVV is set to be the glocal answer to Nigeria’s lack of an urban sporty line.

Photo Credits: Photography – Jimi Agboola | Fashion & Creative Direction – Papa Oyeyemi | Models – Al’Imran & Dafe Oboro.

“The inspiration behind our urban sporty line is the fact that we realised that there is a vacuum to be filled in the Nigerian fashion industry,” muses Papa Oyeyemi of MXVV. “No one has a brand of the sort at the moment and we decided to focus on solving that problem through the presentation of a comfortable, simple, clean and easy breezy everyday pieces – making the collection one to buy into.”

Follow the story on Instagram via @mxvv_ng.

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