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Thursday, August 25, 2016

#Fashion_Week: A fashion challenge for Durban Fashion Fair designers!


With the annual Durban Fashion Fair now firmly entrenched on the fashion calendar and celebrating 5 years, things are heating up for our young, up & coming young designer mentees who are currently participating in the eThekwini Municipality’s DFF mentorship fashion programme which mentors enterprising young designers in all aspects of the fashion business and prepares them not only for the upcoming DFF, but for the “business fashion world”.

Over and above the mentorship programme, Woolworths South Africa have also come on board as a sponsor and will be providing these young designers with an additional challenge to form part of their curriculum.

Showcasing the RE: classic denim jackets that the 20 Durban Fashion Fair mentees will be customising for their #REdesignDenim challenge are: Akhona Bafo from Woolworths SA with models Kadija Makhanya and Sethu Khumalo with Nondumiso Mhlongo from eThekwini Municipality Business Support, Tourism and Markets Unit


Winners of this particular challenge will also be announced on Saturday, September 3rd at the Durban Fashion Fair Recognition Awards event hosted at the ICC. The winner of this challenge will receive a R10 000 Woolworths SA shopping voucher.

This relationship between Woolworths and the DFF started when Sindi Shangase, the Programme Manager from the BSTMU who is spearheading Durban Fashion Fair, approached Woolworths South Africa and invited them to participate in the mentorship programme.

Woolworths South Africa accepted the invite and decided to come up with a small challenge for the young designers which compliments their current curriculum.

“The challenge we are offering to the designers is brand specific; we chose the brand RE: as it is aligned with the age group of the mentees. RE: is a sassy, bold and adventurous brand that is always connected and challenges the norms. As a brand, we are and always looking to change things up and to partner with in-tune, sussed and aspirational individuals .We believe in collaborating with people we can learn from and who better than these aspiring creative minds, who exude, art, ambition and the passion for fashion,” said Katiso Maarohanye the Brand Manager for RE:. “One can never go wrong with a classic denim jacket; it is also one statement piece that evolves over the years, season to season. What changes is the artistry flair that is brought into it by the designer”, she added.

Woolworths SA representative, Akhona Bafo (front left) with the 2016 Durban Fashion Fair mentees all wearing their RE: classic denim jackets that they will be customising for their #REdesignDenim challenge


The designers will be given 9 days and a budget of R250 to customise “their jackets”, not only as a test of their resourcefulness and ability to work under pressure, but to test their originality, creativity and on trend abilities. 

Tickets to the 16 shows that will take to the ramp at the Durban Exhibition Centre between Wednesday, August 31st and Friday, September 2nd are on sale @ Computicket from R100 per person per show with students paying R50 per student per show. Tickets for the recognition awards show are R200 per person and R100 per student. For more information, go to the Durban Fashion Fair facebook page.

#DFF2016
#DurbanFashionFair2016

#REdesignDenim

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