Founded in 1851 by brothers Benjamin and Robert Knight, Fruit of the Loom has gone from strength to strength producing some of the world’s best quality underwear and classic t-shirts. With a track record citing them as one of the oldest brands in the world, Fruit of the Loom consistently provides us with underwear and tees offering an unconditional guarantee through three simple pillars: quality, value and style.
For so many of us, basic underwear is a wardrobe staple with the most popular colours being white, grey and black. The effortlessness of these three colours in the basic tee and classic boxer or sports undies allow the wearer to comfortable transit through the day without any signs of discomfort or any risk of slipping out of style. Fruit of the Loom has enjoyed much popularity in the market with personalities such as James Dean and Marlon Brando playing movie characters whose style was centred around the classic white tee. Even before that, the navy, military and even Chanel in the 20s adapted the white tee as part of the ‘style’ uniform.
Today, the white tee has garnered the attention of stars such as designer Karl Lagerfeld, singer Kanye West and pop culture celebrity, Kendal Jenner. As an essential item for guys that can be paired with shorts and the forever trusted pair off denims; and women with black pencil skirts or their favourite pair of tight fitting jeans – one cannot go without. And what better way to pair your classic tee than with a great pair of 100% cotton-twill underwear.
Fruit of the Loom produces some of the highest quality cotton underwear; in two simple styles: class boxer briefs and classic sports brief in three colours – white, light grey and black. The underwear’s close knit and tight stitching allow for an almost seamless appearance and are known to prevent any riding up on legs when worn. There is definitely no getting it wrong with this popular underwear brand.
Photography - Larry English
Styling & Art Direction - Monde Mtsi
Model - Sethu Dyakalashe
The Fruit of the Loom underwear is currently priced at R215 for the Classic Sport 2 Pack and R285 for the Classic Boxer 2 Pack. The Classic Tees are available in Multipacks of 3: white – R289, black – R289, Mix white/black/heather grey – R289. Fruit of the Loom products are available via www.zando.co.za.