Founded in 1851
by brothers Benjamin and Robert Knight, Fruit of the Loom has gone from
strength to strength producing some of the world’s best quality underwear and
classic t-shirts. With a track record citing them as one of the oldest brands
in the world, Fruit of the Loom consistently provides us with underwear and
tees offering an unconditional guarantee through three simple pillars: quality,
value and style.
For so many of
us, basic underwear is a wardrobe staple with the most popular colours being
white, grey and black. The effortlessness of these three colours in the basic
tee and classic boxer or sports undies allow the wearer to comfortable transit
through the day without any signs of discomfort or any risk of slipping out of
style. Fruit of the Loom has enjoyed much popularity in the market with
personalities such as James Dean and Marlon Brando playing movie characters
whose style was centred around the classic white tee. Even before that, the
navy, military and even Chanel in the 20s adapted the white tee as part of the
‘style’ uniform.
Today, the
white tee has garnered the attention of stars such as designer Karl Lagerfeld,
singer Kanye West and pop culture celebrity, Kendal Jenner. As an essential
item for guys that can be paired with shorts and the forever trusted pair off
denims; and women with black pencil skirts or their favourite pair of tight
fitting jeans – one cannot go without. And what better way to pair your classic
tee than with a great pair of 100% cotton-twill underwear.
Fruit of the
Loom produces some of the highest quality cotton underwear; in two simple
styles: class boxer briefs and classic sports brief in three colours – white,
light grey and black. The underwear’s close knit and tight stitching allow for
an almost seamless appearance and are known to prevent any riding up on legs
when worn. There is definitely no getting it wrong with this popular underwear
brand.
CREDITS:
Photography - Larry English
Styling & Art Direction - Monde Mtsi
Model - Sethu Dyakalashe
The Fruit of
the Loom underwear is currently priced at R215 for the Classic Sport 2 Pack and
R285 for the Classic Boxer 2 Pack. The Classic Tees are available in Multipacks
of 3: white – R289, black – R289, Mix white/black/heather grey – R289. Fruit of
the Loom products are available via www.zando.co.za.
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