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Friday, March 10, 2017

#FASHION: Dr. Martens Introduces A New Icon – DMs Lite


The iconic brand, Dr. Martens, introduces its most evolutionary concept since the 1960s, when the original ‘Airwair with Bouncing Soles’ technology was engineered as a performance shoe for the working man: DMs Lite. DMs Lite takes all of the iconic DNA and associated comfort and durability that the brand is famous for, but on a new ultra-lightweight Phylon midsole, to offer styles that transcend from workwear to fashion and take classic shoe making skills into street lifestyle products.





As you can see for yourself, the DMs Lite come designed to look like the classic favourites, including the mark of history: a yellow welted stitch, heel loop, and grooved soles. The shoes still use premium leather: broken-in Carpathian or Temperley leathers, making for a soft and smooth yet durale fit. And each pair of DMs Lite come with a SoftWair memory foam insole with moisture-wicking technology for ultimate all-day comfort.

Be sure to stay in the game with a pair of Dr. Martens Dms Lites.

#footwear #DrMartens #DMsLITE


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