Wednesday, May 17, 2017

#FOOTWEAR: Hi-Tec Launches A New Athleisure Range

Get into gear with Hi-Tec this season. Hi-Tec expands their range into athleisure. In SS16, the launch of Hi-Tec’s seasonal campaign, Comfortable Anywhere, brought about some exciting changes for product ranges in 2017. Comfortable Anywhere showcases the brand’s philosophy on the outdoors: The world outside is for everyone to enjoy.

Comfort, fashion and efficiency – are all core elements which embodies the new range. This gym-to-office look blends versatility and cultures confidence which allows for anyone to get outside and enjoy the real life in the city. Walking is without a doubt, one of the best ways to take in the city, but comfort vs. style has long been a conundrum for fashionable  travellers. Hi-Tec’s athleisure collection is affordable, stylish and durable footwear now available in South Africa.

The Badwater and Badwater Cozy ranges were uniquely designed to maximize comfort, using technologies such as dual density midsoles and flex grooves to enhance the natural motion of the foot. Another distinctive feature on all styles is the use of ultra-breathable fabrics – that never compromise on style. Colour palettes range bright\, eye-catching wine reds and corsair greens to neutral charcoals.

These new styles coexist with denim, minimalist active wear and allows for the fashion conscience to style affordability.

Hi-Tec answers the modern consumer’s need for practical footwear designs that apply ergonomic functions with style and confortability. It’s footwear that accommodates the unpredictable lifestyle of urban-goers and is craftsmanship that will keep the wearer comfortable for a variety of urban activities.

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