Monday, June 25, 2018

#NEWS: Diesel Releases Its SS18 Wild Heat Look Book

What a hot fashion mess! Nicola Formichetti has once again gone bonkers and did the most with recreating in reality what his psychedelic mind imagines with this fantastical explosion of ‘Imaginee Better Than Realitee’ campaign and look book.

Collaboration with Scottish Digital Artist, Portis Wasp, Formichetti has rehashed the Diesel aesthetic to bring about a whole other attitude and persona, the result has been an eclectic dose of past present future. Iconic features, such as the souvenir jacket, parka and studded motorcycle jacket sit alongside treated and transformed denim experiences.

The collection brings with it high paced excitement, punk-rock details and nuances of vintage classic denim traits. There are lacing details on sleeves, scratched-off ‘cookie’ Diesel logos on denim jackets, slogans, cut-outs and cut-offs, panelled men’s denims for shaping – the works!

The collection boasts a wide variety of great pieces to mix and match with – allowing you to explore your denim crazed world in a new manner, perhaps with even more rigour and less fatigue from conformity.

Follow the story on and be on the lookout as collection drops happen (they started from May 2018 already) in your city. Also stay tuned to our Instagram, for updates on specific pieces and their availability.


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