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Friday, August 17, 2012

#MBFWCT Review: Tart – Day 4


Okay, before we get into this, which is going to be another short review as well, I need you to dig into your memory banks. We all have that one specific track or tune or song that is pumped with energy. Whether it predominantly makes a doof doof sound or a thud thud sound, we have that one song that gets us going. When we hear it, we want to jump up and boogie till we spot a drop of sweat.

Have you found it yet? Good… Now play it, in your mind is fine, no one will think you crazy. Just make sure it’s so loud in your head you struggle to read this internally.

Now read on.

Tart has an energy only a force-field could prevent from blowing up the earth. There’s this aura of awesomeness and strength and drive and passion and love and magic that emits from the clothes alone, let only the designer herself when you meet her in person.

Love Tart / Image by SDR Photo

Love Tart / Image by SDR Photo

Love Tart / Image by SDR Photo


It was total darkness, then a tinge of light, the walls parted and “love Tart” was tinted rusty gold at the helm of the ramp. Out she came, the opening model wearing a beautiful silk summer cut dress. High-waisted with beautiful meaty shoulders. Red, with kisses printed in black and palm leaves at the hem. The models for this show did not walk or strut. They pulsated. As much as your heartbeat is a pulse, their steps were just the same.

Love Tart / Image by SDR Photo

Love Tart / Image by SDR Photo

Love Tart / Image by SDR Photo

Love Tart / Image by SDR Photo

Love Tart / Image by SDR Photo

Love Tart / Image by SDR Photo


What followed was array of beautifully printed summer dresses that seemed to dance in the air. There was an interesting sunflower/daisie print in greens and orange. Accessories were minimal and beaded, which I thought was a wonderful touch against the silky garments. I noticed a few ‘standard’ cuts that have been present in previous collections, and I was later made aware by the designer herself, that essentially her buyers view the show. Therefore, she will always include signature cuts and pieces that she knows the buyers love.

Love Tart / Image by SDR Photo

One piece I was in utter awe with was the beautiful little black tuxedo dress. That was sex in fabric. It has everything from sophistication, to flair, fun and attitude. Key ingredients into making sure you have a winning piece. Nonchalantly paired with a beaded clutch, it came across so young and matured that one could only clap as the model pulsed by.

Love Tart / Image by SDR Photo

Love Tart / Image by SDR Photo


Love Tart / Image by SDR Photo

Tart was fun and the collection was beautiful. It radiated energy and summer loving. It’s highly likely going to be a seller in spring and summer and it provides itself with the wear ability and durability that not many labels can manage.

Love Tart / Image by SDR Photo

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