FASHION STORY: Denim

The old cotton twill fabric we know so humbly as denim has been around for years, decades. Starting out as a material used for industrial uniforms and protective gear, denim has seen itself evolve into what today, can only be perceived as the most popular style of modern fashion. Available in a an array of styles and cuts, including acid bleaches, stone washes; slim fits, regular legs and even low-rise skinny; denim is a piece of fashion that has been engineered to last all seasons.

Jeans, as we commonly refer to denim, is not something seasonal, however, it doesn’t mean we wear it the same throughout. We have the usual styling suspects of pairing denim jeans (pant) with a denim shirt – classic and timeless – it transcends every and any season and has very little opportunity to fail as a great look for anybody of any shape and size. With winter comes a slightly more exciting opportunity to really dress denim up.

Whether you pair it with a thick scarf or a great knit, the object of the game is to dress it down in a dressed up manner, or the exact opposite – dress it up in a dressed down manner. Essentially, guys need to stay relaxed, comfortable, relatively warm and still look cool enough to be part of the kool kids gang. In the following images, we look at some really easy to put together and wear looks for wearing your denims this winter.

Marlon wears jumper by Diesel; Jeans by Diesel (Kakee Slim Carrot); Boots Model's own; neckpiece Accessory by missAnke

 Siya wears Hoodie by Von Zipper; Jumper by Levi's; Jeans by Diesel (Thavar Slim-skinny); Boot model's own; Belt stylist's own

Marlon wears jumper by Diesel; Jeans by Diesel (Kakee Slim Carrot); Boots Model's own; neckpiece Accessory by missAnke

Marlon wears jumper by Diesel; Jeans by Diesel (Kakee Slim Carrot); Boots Model's own; neckpiece Accessory by missAnke

Siya wears Hoodie by Von Zipper; Jumper by Levi's; Jeans by Diesel (Thavar Slim-skinny); Boot model's own; Belt stylist's own

Marlon wears Shirt by Billabong; Jeans by Levi's 510 Skinny Fit; Belt Stylist's own; Leather loafers model's own; Accessories by missAnke

Siya wears Jumper by Levi's; Jeans by Levi's 508 Slim Taper; Boots model's own; Accessories by missAnke

Siya wears Jumper by Levi's; Jeans by Levi's 508 Slim Taper; Boots model's own; Accessories by missAnke

Marlon wears Shirt by Billabong; Jeans by Levi's 510 Skinny Fit; Belt Stylist's own; Leather loafers model's own; Accessories by missAnke

Marlon wears Denim jacket Levi's (Trucker Jacket); Shirt by Billabong; Jeans by Levi's 510 Skinny Fit; Belt Stylist's own; Leather loafers model's own; Accessories by missAnke

Marlon wears Denim jacket Levi's (Trucker Jacket); Shirt by Billabong; Jeans by Levi's 510 Skinny Fit; Belt Stylist's own; Leather loafers model's own; Accessories by missAnke

Marlon wears Denim jacket Levi's (Trucker Jacket); Shirt by Billabong; Jeans by Levi's 510 Skinny Fit; Belt Stylist's own; Leather loafers model's own; Accessories by missAnke

Marlon wears Jumper by Billabong; Jeans by Billabong; High-tops by Onitsuka Tiger; Accessories by missAnke

Marlon wears Jumper by Billabong; Jeans by Billabong; High-tops by Onitsuka Tiger; Accessories by missAnke

Marlon wears Jumper by Billabong; Jeans by Billabong; High-tops by Onitsuka Tiger; Accessories by missAnke

Marlon wears Overcoat by Levi's; Jumper by Billabong; Jeans by Billabong; High-tops by Onitsuka Tiger; Accessories by missAnke

Marlon wears Overcoat by Levi's; Jumper by Billabong; Jeans by Billabong; High-tops by Onitsuka Tiger; Accessories by missAnke

Photo Credits

Production – Monde Mtsi

Photography – Larry English

Photographer’s Assistant – Buntu Sotyantya

Make-Up Artist – Nicole Grant

Models – Marlon & Siya Naka

(D&A Model Management)

Essentially, you need to find the right pair of jeans for your body and then select complementing pieces that fit your personality and practical needs. There’s no need to look like the cover of a magazine when wearing denim. The simpler the better.

We’d like to thank Saatchi & Saatchi Cpt, in Green Point for use of their agency for the shoot. You guys are amazeballs.