Friday, July 26, 2013

PRESS RELEASE: Sunglass Hut Spring/Summer 2013 Trends & Media Day

SUNGLASS HUT, the global leader in fashion, luxury and sports eyewear revealed a preview of the new designer eyewear collections for the spring/ summer 2013.

The Sunglass Hut brand who offers collections as seen on the catwalks from the world’s leading global brands like Prada, Dolce & Gabbana, Ray Ban, Giorgio Armani, Persol, Burberry, Versace, Vogue and more. With this fashion intellect, the Sunglass Hut collection was stylishly presented within this summer’s key fashion trends, portraying the effortless way of wearing these trends.

60s MOD
The 60’s are back on the runways this season. This trend takes square and white frames into summer styles. Quirky finishes and androgynous forms, Prada takes these seasons’ sunglasses into a different playground.

Affluent and opulent take over as all things dripping in metallics reign in on this season. Gold, silver and colour metallic bombard the runways with their elegance. Frames dipped in every shade of metallic thinkable. Burberry and Miu Mius’ metallic ranges take basic frames and add a futuristic twist.

Floral is commonly known to be a summer hit. This season Dolce & Gabbana takes it to the extreme with exorbitant floral embellishments in all shapes and sizes. Taking normal shapes into floral fascination by adding large flowers adorned to key frame shapes. Adding a pair to your summer wardrobe turns your eyewear into a cardinal feature.

Streaks and strokes are seen within all trends this season. Top-to-toe stripes can be a little daunting but adding an accessory to the mix puts you in front with fashion this season. Seen from Vivienne Westwood, Moschino and the like, stripes are a sure winner this summer. Dolce & Gabbanas’ bold shapes with stripes galore are key for this seasons’ eyewear.

Colour me happy. Bold and bright is a key trend this season. Whilst strictly speaking not an official fashion trend, this outlandish and bold colour style has prominently appeared across all collections for this season. From bright Giorgio Armanis’ to lighter Vogues’, bold and bright sunglasses will help you get noticed this summer.

Shades from the Spring/Summer 2013 collections are currently available right now at all Sunglass Hut stores nationwide.

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