Design Indaba (DI) kicked off
26 February 2014, starting with a series of conference days between 26 – 28
February. I unfortunately, was not able to attend. Received no access for that
experience – so I don’t have anything to feedback from that part of DI.
My DI experience started
Friday, 28 February at around 16H00 when I attended a special invite-only
presentation by WGSN of the Spring Summer 2015 trends. It was incredibly
informative and shed much needed light with regards to where trends were headed
in the near future and what we could put out into the world and expect from the
rest of the world. There was some casual chatting after the presentation and
then I made my way into Expo to just briefly check out what’s happening and
who’s present.
I perused mostly the Emerging
Creatives side, which I’ll get to later, but as you walked into the Expo, you
were greeted by the Africa Is Now exhibit. A DI project, it traced the latest
developments in design and innovation from across the continent. In the end, 60
objects from 66 creative beings from 25 countries on the African continent were
selected and showcased.
Of course it would prove very difficult
to select favourites, so instead, I selected highlights that I feel are worth
adding an additional note to here on our blog. Of course, this does not in
anyway mean anything specific, other than these are the designers and their
objects we had to share with you:
Blue Worm Onesy by Anisa Mpungwa, Lion Cloth and Ashes, South
Africa/Tanzania
The look, part of the Lion
Cloth and Ashes SS14 collection is a simple representation of a designer
sourcing fabric from the continent and inspiration from the world over to
recreate a sense of feminine bliss with a much desired tom boy/street style
aesthetic.
Brother Vellies, Aurora James,
Namibia
Born from a history of being
the Khoisan’s shoe of choice to its role as the shoe for all Afrikaans boers
when it was time for the Great Trek; the veldskoen (scrub land shoe) or
velskoen (skin shoe) has become quite symbolic and popular in SA and its
aesthetic has now been given an entirely contemporary feel, sheen, style, touch
and feel to it.
Mabushi Residential Development,
Kunlé Adeyemi of NLÉ Design Architecture and Urbanism, Nigeria
The biggest ‘Yes’ for me about
this project, because it’s got nothing to do with fashion, if the mere fact
that it’s smart design. Using nature to further enhance our natural lives and
to be smart and practical about the amount of space you have and how to use it.
Yet another example of design adding incredible volumes to your life in its
simplest ways.
Another section that was made
available to Expo attendees was First Editions. This section, for me, was a
little confusing because there wasn’t much info that I was getting as to why it
existed. It seemed as though it was leaning towards featuring people and brands
who would be ideal for Emerging Creatives, but not necessarily able to pay the
full exhibiting price and there need to be in a shared space. Simultaneously
they came across as people and brands who are doing what they are showcasing
for the first time – so it’s their first collection or first attempt etc. Which
turned out not to be the case after chatting to Kat van Duinen, who let on that
she’s been around for two years; producing some of the most marvellous (bag)
accessories and wallets and belts.
She was positioned directly
next to Lesiba Mabitsela who was undoubtly the most interesting aspect of First
Editions. Putting together a concept through fashion that delve in the realm of
identity in both a sexual and cultural psyche. Asking questions on what it is
to be a man in a women’s garment and a woman in a man’s garment, I see Lesiba
doing what fashion designers all across the world should be constantly doing:
asking, posing, and furthermore, answering questions about the society we live
in and its belief structure.
Also at First Editions whose
work I enjoyed was Augustine. A recent introduction to me a few years ago, and
then collaboration with Masego Maponyane, when I saw their presence and their
amazing leather jacket, I understood their existence and their presence at
First Editions. My final choice at First Editions was definitely Wolf &
Maiden. As someone who dreams of releasing a series of men’s leather bags,
seeing their work and having visited their Woodstock Exchange store, I was just
proud. We more leather, hand-made work in this country.
First Edition: Kat Van Duinen |
First Edition: Lesiba Mabitsela |
First Edition: Augustine |
First Edition: Wolf & Maiden |
So now I move back to the
Emerging Creatives. These young and old and amazing people really tickled my
fancy. To the point whereby if I had the means I would have bought all of their
work on the spot. Of course I can’t speak about everyone in this post then it
would be just too long (considering how long it is right now), BUT, below is a
list of the names you need to Google:
Andri Burnett
Erika Wessels – Erika Wessels
Jewellery
Fayaaz Mahomed
Katlego Kgabale
Katlego Serepo – Cokaine
Apparel MCMXC
Kevin-Tumba Makonga
Londiwe Msimang
Mbongeni Fongoqa
Mesuli Macozoma
Michael Masinga
Mokoena Kobeli
Pola Maneli
S’Bhekile H. Ndlangisa
Siviwe Jali
Siyanda Mbele – Mbele Design
Sphiwe Giba – Juxtapoz
Sphume Nxumalo
Tina Ngxokolo – Tina Ngxokolo
Renee Nicole Sander
Russel Abrahams – Fatlip
Vukile Batyi
Valerie Britz
Zaheer Randera
Emerging Creative: Andri Burnett |
Emerging Creative: Fatlip |
Emerging Creative: Fayaaz Mahomed |
Emerging Creative: Renee Nicole Sander |
Emerging Creative: Vukile Batyi |
Generally speaking I was
impressed with the levels of talent available first in our country and then on
the continent. The fashion was plausible, with a few brands really sticking out
for me, Shirt & Co. and Reza Levy, specifically. I also felt as though for
an expo on design, very little was done to communicate these creative’s and
their abilities in terms of how they were exhibited. It felt as though, for
creative’s, those 2x2 or whatever boxes with stark white walls were an
injustice.
But anyway, it happened and I
was stoked to have experienced it. I’m definitely stoked to watch these careers
grow and excited to see next year’s expo and for once experience the conference
too.
PS There was the Design Indaba
Music Circuit. I missed the Wednesday night activities, but I was at Assembley
the Thursday – OFF.THE.HOOK! Hashtag just saying.
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