I have always
had a love for fashion films. There’s something alluring about a motion picture
presentation that is all about the clothes and very little about the model.
Albeit, the model or actor and what they are doing in the film influence how
you react to the clothes, I’m always mostly captivated by the styling and
wardrobe choices.
Now,
Mercedes-Benz comes even closer to bringing me to climax with South Africa’s
inaugural Mercedes-Benz Bokeh (pronounced bouquet) Fashion Fashion Festival.
Set over three days in June 2014, this styled-infused extravaganza has been
successfully executed in various fashion-forward capitals around the globe, and
now, Cape Town, South Africa gets to add its name to the list. As if our
star-studded list was not long enough already.
“Our involvement
with fashion is a central component of our lifestyle marketing activities, and
the Mercedes-Benz brand partnership with the Bokeh Fashion Film Festival plays
an important role in highlighting our perspective in the world of fashion
film,” says Claudia Walters of Mercedes-Benz. “Fashion and automobiles are
actually more closely linked than one might imagine at first glance. Design and
image govern both industries, and are among the most important determining factors
to the success of both automobile and fashion brands,” adds Walters.
To make sure you don’t miss
out on anything, make sure you visit the festival’s website for all the details
– www.bokehfestival.co.za.
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