Where have you been all my la
la la la life, where have you been all my la la la la la life…
Those are some lyrics from one
of Rihanna’s songs. Not sure whether now the announcement has been made
official, if Rihanna or the PUMA team or blurting them out with intoxicated
hearts. Perhaps both parties.
It’s been made official this
week that the two power houses are combining their superpowers to create what
will be undoubtedly some of the best years for both brands. In a surprising
multi-year partnership, PUMA will host Rihanna as an official ambassador for
the brand and also tap into her style and innovative techniques to influence
the brand’s coming collections as the Womenswear Creative Director.
We don’t know about you, but,
being Creative Director of any awesome brand is enough to flick the hating dust
off your shoulders. This collaboration set to kick-off in January 2015, with
Rihanna as the face of PUMA Sports is dubbed the freshest thing to hit luxury
sports leisurewear (by us).
Speaking about the partnership
with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength
and individuality. I couldn’t think of a more perfect partner to collaborate
with as a creative director. I’m excited for you to see what PUMA and I come up
with.”
We can’t wait either, Rihanna.
As if you will ever read this post. We are excited because you have literally
been kicking up amazingly fashionably dust this entire year and we’re stoked to
buy into what you will be producing with PUMA.
#womenswear is what happens when #menswear takes a break
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