Wednesday, March 11, 2015

#COLLECTION: Vashtie for PUMA – The Latest in NYC Collaborations

A little while ago we were doing our store visits and found ourselves snapping away at available product inside the PUMA Select store on Bree Street in Cape Town. We too a sneak snap at a black box with ‘Vashtie PUMA’ branding on it… No one was saying much but we kind of figured the surprise would be worth it.

Today, in-store right now, you can find the newly launched PUMA x Vashtie SS15 Collection. A sleek unisex separates collaboration between multi-talented New Yorker, Vashtie Kola, and PUMA International. Kola, a Creative Consultant, DJ and Filmmaker (amongst other titles), took inspiration for the collaboration from the downtown NY scenes from the 80s and 90s. What the collection with PUMA results in, is a incredibly sublime and cool take on the B Boy culture.

“When PUMA reach out I was immediately interested in this collaboration as I grew up following the brand. As a child I was drawn toward skate boarding and alternative music and looked to PUMA for fashion trends. I’m excited to create this collection that pays homage to my childhood and New York’s underground scene.” – Vashtie Kola

Other stores where you can get your hands on the PUMA x Vashtie Collection include Shelflife, Dip Street Store, Soho, Lyme, X-Trend, Queens and Brands Unlimited.

#menswear #streetwear

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